Author's avatar

Nevena Rudan

Research Analyst

About the author

Nevena Rudan is a Marketing Research Analyst at Databox with over 15 years of experience in communications and advertising. She specializes in untangling complex marketing challenges and consumer behavior patterns to deliver clear, actionable insights. Nevena is passionate about understanding what truly drives customer decisions and turning data into business growth. Outside of work, she indulges her love of food and art, often finding creative inspiration in both

Latest posts

Impact of Generative AI & Changing Search Habits in the SEO Industry
Uncategorized

Impact of Generative AI & Changing Search Habits in the SEO Industry

The old rules of SEO are crumbling. Thanks to generative AI, search behavior is changing fast, and marketers who cling to outdated playbooks are already ...

Author's avatar by Nevena Rudan | Jun 10
The Impact of Data Transparency on Business Performance [Insights from 70+ Companies]
Uncategorized

The Impact of Data Transparency on Business Performance [Insights from 70+ Companies]

What actually happens when companies commit to full data transparency? Does it bring better performance or just open the door to chaos? For years, the ...

Author's avatar by Nevena Rudan | Apr 25
Best Strategies to Identify Churn Risk Factors in SaaS (Insights from 40+ Companies)
SaaS

Best Strategies to Identify Churn Risk Factors in SaaS (Insights from 40+ Companies)

How can you identify the warning signs before your SaaS customers disappear for good? And which risk factors should you be monitoring to prevent churn ...

Author's avatar by Nevena Rudan | Mar 26
Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? [Insights from 100+ Experts]
Marketing

Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? [Insights from 100+ Experts]

Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? Are you pouring thousands into paid social media ads while your organic ...

Author's avatar by Nevena Rudan | Mar 26
6 Ways Marketers Are Using Generative AI: Is It Really Saving Time?
Marketing

6 Ways Marketers Are Using Generative AI: Is It Really Saving Time?

AI was the hot topic of 2023 and will continue to reign in 2024: ChatGPT first launched at the end of 2022 and became a ...

Author's avatar by Nevena Rudan | Nov 28, 2024
Agency Client Acquisition Strategies in 2025 (87 Expert-Insights)
Agencies

Agency Client Acquisition Strategies in 2025 (87 Expert-Insights)

While it may seem ironic, the greatest problem for most marketing agencies is knowing how to attract new clients on a regular basis for their ...

Author's avatar by Nevena Rudan | Jan 28
SaaS Sales Benchmarks: Get Informed and Close More Deals in 2024
KPIs & Metrics

SaaS Sales Benchmarks: Get Informed and Close More Deals in 2024

After an unpredictable 2023, chances are you’re getting all the information you can to build a reliable SaaS sales strategy in 2024. One important element ...

Author's avatar by Nevena Rudan | Jan 30
B2B Sales Benchmarks to Help You Understand Your Sales Teams’ Performance in 2024
KPIs & Metrics

B2B Sales Benchmarks to Help You Understand Your Sales Teams’ Performance in 2024

Are your sales targets being met? What is the average sales cycle duration? How many deals did your team close last month? How many new ...

Author's avatar by Nevena Rudan | Apr 9, 2024
B2B Marketing Benchmarks to Help You Set Goals for 2024
Benchmark Statistics

B2B Marketing Benchmarks to Help You Set Goals for 2024

Whether you’re looking back at your numbers from 2023 or polishing your 2024 strategy and goals, you may need that missing piece of the puzzle ...

Author's avatar by Nevena Rudan | Jun 3
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