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Articles by Melissa King

About the author

Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she writes about video games. Check out her work at melissakingfreelance.com.

Latest posts

What Email Marketing Strategies Work Best for Businesses? [Insights from 85 Companies]
Marketing

What Email Marketing Strategies Work Best for Businesses? [Insights from 85 Companies]

It’s common advice to experiment with your email marketing strategy to see what works for your business. But, with so many options to try, it ...

Author's avatar by Melissa King | Jun 2
Key B2B Marketing Trends to Look Out for in 2025 [Research Insights]
Marketing

Key B2B Marketing Trends to Look Out for in 2025 [Research Insights]

It’s almost the end of 2024. Besides their holiday breaks, marketers have one question on their minds: What’s next? While we don’t have a crystal ...

Author's avatar by Melissa King | Nov 27, 2024
How Companies Use HubSpot to Drive Growth and Value [Insights from 160+ Teams]
Hubspot

How Companies Use HubSpot to Drive Growth and Value [Insights from 160+ Teams]

HubSpot reports that more than 200,000 companies use its product. But, with the software encompassing five different hubs and additional features, what does that usage ...

Author's avatar by Melissa King | Nov 13, 2024
How to Align Your Sales and Marketing Teams in B2B in 2025
Marketing

How to Align Your Sales and Marketing Teams in B2B in 2025

Since sales and marketing both drive customers down the pipeline, it’s no wonder that the two departments often work together. When we surveyed more than ...

Author's avatar by Melissa King | Oct 31, 2024
B2B Podcast Marketing: Strategies and Successes from 100+ Brands
Marketing

B2B Podcast Marketing: Strategies and Successes from 100+ Brands

While blogs have reigned supreme as a popular form of content in B2B, more brands are looking into diversifying their formats. Podcasts are gaining traction ...

Author's avatar by Melissa King | Jun 2
What Are the Best YouTube Strategies for Business Growth in 2024?
Marketing

What Are the Best YouTube Strategies for Business Growth in 2024?

With the rise of video content in the past decade and YouTube’s addition of Shorts to keep up with TikTok, YouTube is now a staple ...

Author's avatar by Melissa King | Oct 9, 2024
How to Improve Your CRM Data Management Based on Insights From 140+ Companies
Customer Success

How to Improve Your CRM Data Management Based on Insights From 140+ Companies

At Databox, we’re firm advocates for improving your business through data. But just having that data isn’t enough – you need to manage it well ...

Author's avatar by Melissa King | Sep 13, 2024
What Are the Best Inbound and Outbound B2B Growth Strategies in 2024?
Sales

What Are the Best Inbound and Outbound B2B Growth Strategies in 2024?

Good marketing is all about balance. The right mix of inbound and outbound methods for your audience will keep a steady stream of leads and ...

Author's avatar by Melissa King | Aug 29, 2024
How Does Website Age Impact Performance? Insights from 145+ Companies
Market Research

How Does Website Age Impact Performance? Insights from 145+ Companies

What comes to mind when you think of an outdated website? Your answer will depend on how far back you’ve seen the internet, but it ...

Author's avatar by Melissa King | Aug 8, 2024
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